How To Create A Silo Structure Website
If you have ever wanted to create a website that will rank well on the search engines, one of the best ways that you can do this is to create what is called a silo structured website. The search engines are always looking for websites that are, essentially, the best possible fit for what they consider to be relevant in regard to the keywords that are being searched for. If you have a website that targets multiple keyword phrases, and you have created a website with proper interlinking, it has a higher chance of ranking well on the search engines today.
As a result of this, people are creating silo website in an attempt to appease the search engines, and as a reward for their hard work, received top ranking for not only their primary keyword, but also secondary keywords that are related to the niche itself. In this article, we will show you how to create a silo-based website and Silo Structure WordPress Blog that will allow you to easily rank for the keywords of your choice.
What Are Silo Structured Websites?
The reason that these websites are called silos is because they emulate the same structure that is used by farmers that are harvesting food for the year. A silo only contains one type of grain. If you have multiple silos, each one will have different types of grain, yet all of them are related to what is harvested on the farm itself.
In relation to creating websites, a silo structured website has a primary keyword that it is based around, and the silo component of these websites are related to the secondary keywords that are part of the same niche. Each of these silos is either on a separate page, or, if you are using a WordPress blog, they are designated by different categories. Each category will have multiple articles on related topics, each pertaining to the main keyword of the silo itself.
How To Create Silo Structured Websites
Now that you understand what a silo-structured website actually is, you need to think in terms of how to create one for a website that you are currently designing. For instance, if you are building a website on dogs, each silo will contain a different breed of dog. And all of the articles within each silo, or category, will pertain only to those certain dog breeds. With that said, let’s look at five steps that you need to take in order to create your silo structured website.
Step 1 – Silo Structure – Choose Your Main Topic
Choosing your main topic is a very important part of the process. You should have done a significant amount of keyword research, picked an affiliate program to market, and narrowed your final keyword research down to four or five keywords. The primary keyword is the focus of the website, with the remaining three or four keywords being used as your categories.
Step 2 – Create Categories
Your categories will be named after your secondary keywords. Each category will have articles dedicated only to topics related to the secondary keywords. Each article will have longtail versions of the secondary keywords, providing the content you will need for the silo website. These keywords, in essence, create the silo structure of the website itself.
Step 3 – Add Articles
Creating the articles is probably the most difficult part of the entire process, simply because most people don’t like to write. The amount of research that you have to do can be quite time-consuming, which is why many people choose to outsource article writing to companies that will do this for them. You will want to add your articles gradually over time, making the process look as natural as possible.
Step 4 – Do Internal Linking
Internal linking is putting a link from your main article to the articles in your categories. Likewise, you’ll want to link back to the main URL or primary article that you have written which represents your primary niche topic. This will allow the search engine spiders to not only find and index the new articles that you have written, but it will show the search engines that you are being consistent, providing related content for those searching for this type of information.
Step 5 – Silo Structure – Create External Backlinking
Backlinking is probably the most important part of the process. More links that you have pointing to your primary URL, and all of the articles in your categories, the more likely it will be that you will get indexed for not only your main keyword, but all of your secondary keywords as well. By getting back links from a variety of different sources, it will appear as if many people are linking to you because they find your information interesting. If you’re using a backlinking service, they will usually provide a gradual amounts of backlinks to make the process look as natural as possible.
The only caveat you need to consider is the speed at which you create these websites. You should first reserve a domain and let it sit for a few weeks. Allow it to be found by the search engines naturally, and then begin to add your content. If you simply throw all of your material up at once, it will not look natural to the search engines at all. The search engine algorithms are designed to reward websites that are built on a gradual basis, not those that are cookie-cutter websites that can be generated on-the-fly. As long as you make everything look as natural as possible, you will have positive results in regard to ranking your silo sites.
In conclusion, creating a silo-structure for a website is not just about the structure itself. It involves creating unique content, structuring the content into different categories, creating internal links to connect all of the content together, and it getting backlinks from different sources, allowing you to rise in the search engine listings. Using the tips in this article, you should be able to create a silo structured website with no problems at all.