How To Do YouTube Video Marketing


YouTube is the outlet of choice for people who enjoy making and sharing videos with their friends and family. Lately, YouTube has become an extremely useful tool for those companies that are trying to implement new attractive features to their websites.


YouTube video marketing is becoming very popular among companies that are extending their marketing. This is because this video sharing website has the current highest traffic among marketing sites. Businesses have taken note of the amazing features that the website provides, which has helped to establish it as the first option for companies that want to market their services online.


According to a study, the website attracts 60 millions unique viewers every month. Most of this people create accounts in the site in order to subscribe to users that publish exciting content. These users come back every month and become the foundation of the YouTube video marketing success.


Every day, people spend any time between 5 and 6 hours watching videos on YouTube. This means that people dedicate a great part of their online activity to this site. This is why more companies are using it to market their products and services online. People will eventually notice the ads and will be more likely to buy or hire the products and services.


One good thing about YouTube is that allows you to watch videos and browse the site in 18 different languages. This is why companies worldwide use the site so much. Asian companies, for example, have expanded their online marketing by using YouTube as a main outlet for this purpose.


In the United States, YouTube is one of the most visited sites every day. It is positioned as the number 4 most visited site because it has very high traffic. This is why if you own a company and are trying to reach the online market, YouTube should be your first option.


YouTube Video Marketing – The Basics


One of the main things you have to understand about marketing on YouTube is how the website works. YouTube allows you to create an account, which you can use to subscribe to other users’ channels or upload your own videos. The account also gives you access to restrained content.


Many people have become instant online celebrities because their videos achieve great exposure and people start following them. This is a great tool for people who are trying to establish an online brand. Making it to the homepage of YouTube can expand the number of people who will see your videos. This will most likely end up in getting people buying your products and services if you market them correctly.


However, this is not the only way in which you can use YouTube. If you have ever navigated the site, you know that every time you click in certain high quality videos, you have to wait for 5-10 seconds before the actual video shows up. During this time, you will be watching an ad from a company that bought the right to advertise in said video.


Many people decide to skip the video –YouTube gives you the option after 5 seconds –, but there are many people who will find extremely intriguing the idea of the ad. You are going to get people who actually click the ad in order to learn more about the service or product you are offering. Statistics prove than companies who have used this method have increased their sales in 12%.


Another way to market your services and products online is by the comments and likes feature. If your video achieves enough votes and comments, it will be displayed on the homepage of the website. This will give you many followers per day, so you have to be sure that the content is interesting enough to get you positive feedback that puts you on the homepage.


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Overall, YouTube video marketing online is a great way of give your company exposure. You need to understand how the website works before you start marketing, but once you do, you will find how easy it is to get your product exposed to the viewers and users of YouTube. Use all of the features the website offers to position your business at the top.