How To Leverage The Power Of Social Media To Drive Business Growth
Social networking sites such as Facebook, Twitter, Google+, and LinkedIn have become popular in many parts of the world. According to statistics published by eMarketer, the number of people who regularly use social networking sites currently stands at about 1.73 billion. This figure will rise to 2.55 billion by 2017.
A study carried out by the Pew Research Center found that 40% of people on social networking sites earn anywhere from $30,000 to $50,000 annually. These statistics show that businesses cannot afford to ignore the social media landscape. However, it is not a good idea to plunge into social media marketing without a clear strategy of what you want to achieve. It is wise to undergo free social media training on how to reach consumers online. Here are some of the things that you are likely to learn from social media training:
Social Media Training – Learn How to Communicate with Consumers
Communicating with consumers on social networking sites involves more than posting regular tweets or uploading pictures on Facebook. Remember, social networking sites draw people from all over the world. This means that you have to identify the consumers you want to target, outline message you want to pass across, as well as identify social networking platforms to use. Without outlining specific communication goals, you will end up with a social media marketing campaign that does not produce the desired feedback, results, or sales leads. The good news is social media training will help you learn how to communicate with consumers in an effective manner.
Learn How to Build and Protect Your Brand Online
Brand building should be part of every business’s social media strategy. Unless consumers can identify your brand, they are likely to forget about your business within a short period. With this in mind, you need social media training to learn how to position your business before consumers and build an easily recognizable brand including protecting your business name and brand reputation.
Remember, consumer complaints, trademark and copyright infringements, or bad news coverage can have a negative impact on your business’s brand. The beauty of social media training is it will help you learn how to track, monitor, and react to positive or negative conversations on social networking sites.
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Learn How to Integrate Social Media Marketing Training into your Overall SEO Strategy
Social media marketing should be part of your business’s overall search engine optimization strategy. This includes optimizing blog posts or articles for social media consumption, integrating social media buttons on your business website, and developing viral content. Take note that a large number of consumers use their social network account credentials to sign in to other sites.
For example, a study carried out by Janrain found that 59% of consumers use their Facebook login credentials to sign in to other sites. The number of consumers using Google+ credentials to visit other sites stands at 25 %. Social media training will help you learn how align your SEO marketing strategies to reach as many consumers as possible.
Learn How to Use QR Codes
The proliferation of mobile devices such as smartphones and tablets has made it easy for businesses to come up with creative ways of engaging with consumers. An effective and innovative way of engaging consumers via social media is through QR codes. According to a study carried out by ScanLife, the number of people who scanned QR codes in June 2012 stood at 5.3 million.
The ScanLife study found that loyalty programs, social media content, and video content generated the highest number of QR code scans. In addition, the same ScanLife study found that a successful QR code campaign can generate up to two million scans. For a small or medium business, this traffic can make the difference between success and failure. If you do not have social media coaching, you will not know how to leverage the power of QR codes.
If you run a business, ignoring consumers who visit social networking sites is tantamount to committing corporate suicide. When used properly, social media marketing can boost a business’s product sales and brand visibility. To ensure you achieve this goal, you should go through proper social media training to learn how to market your business online. This includes how to communicate with consumers as well as how to build and protect a business brand.