There seems to be quite a movement nowadays to generate leads of prospects for small businesses. A lead would be defined as an individual who would be predisposed to purchase the product or service that a business has to offer. There has been a big push over the past several years to develop lead systems that can be sold to small business owners, and charge the business owner for these leads.
Due to mixed results, it might be a better for the business owner himself to develop his own system as to how to generate leads on his own, as opposed to paying big bucks to a third party vendor that he really doesn’t know.
Leads can be generated on a local level by a local business simply by advertising and supplying a value to people in the area, such as free drinks with a meal for a restaurant, or attractive discount coupons for certain items that the business offers. Then once people are in the store, they can be registered for a newsletter, they can be entered in a contest, or register their emails for additional prizes and information.
In the process of all of this, the business builds a list where they can get a free this or that and the process goes on. While these contacts are being developed and marketed to, the local business owner has the opportunity to get to know more people on a personal basis as they come to the business.
Personal interaction is still the best way for a local business to build up a trade. A lead is just a name and a phone number until a personal relationship is established, and then when the person becomes a satisfied customer there is a better than even chance that the customer will refer others to the business, which is the best method of how to generate leads in any situation.
The more that people have the chance to interact with the business owner, the better the chances are that they will check out the business. A blog, a Facebook fan page, a newsletter, and community involvement are still some of the best ways to get the word out. And just promoting the product or service all of the time will make people tired of you mighty quick.
If you study how successful business owners handle these things, you will find that the posts and topics of discussion are mostly about topics that have little to do with their business, and more to do about general topics of interest. People will pick up on things that interest them, and then when they see the name of the business, they’ll check it out simply from curiosity.
This tactic gets more readership than constant beating people over the head with how good your product is, because they see that all of the time. The best strategy in how to generate leads is to work from the general to the specific.
Creating a blog is one of the best lead generating methods there is, but it takes some time and effort to get it up and running. A blog will give the business owner to have complete control over the topics discussed and what is allowed in the way of any comments that are generated.
You should have plenty of opportunities to have the blog optimized by having a sign-up section for your newsletter, a coupon area for specials, and use the margins to promote community projects of interest, for example. Don’t make the blog be all about you and your business, but give real community value.
Believe it or not, Twitter is an excellent lead generator as you can use it to influence leaders in your particular industry, and enter into conversations with them. Their followers will then see you have an relationship, and may consider your business as a possible supply of what they want and need.
With Twitter you can follow subjects that are trending which involve your business and place your thoughts on the subject by interjecting the #, or hashtag symbol.
Even though the social media and digital approach has gotten a lot of attention in recent years, it is still hard to beat getting out and getting involved in the community by joining civic clubs and being active with local events, such as the local Chamber of Commerce.